The work examines the gender pay gap and combines typographic design with social analysis in order to visualise the given problem. Central to this is the development of the Ribela typeface family, which emerged from an examination of the topic. Ribela uses unconventional letterforms as a metaphor for breaking with traditional norms to draw attention to the need for change in order to create a better future. This typeface represents the gender gap in a graphic way and raises awareness of this injustice by conveying emotional and social messages. The bachelor thesis also includes the design of a publication that summarises key facts about the gender pay gap. It includes a survey and an interview that contributed to the development of Ribela. The publication is not only intended to provide aesthetic value, but also informs about the causes and effects of the gender pay gap and examines possible measures to reduce it. The goal is to showcase technical expertise in type design while simultaneously raising awareness of social injustice, making the topic accessible to a broader audience in a visually engaging and easy-to-understand manner. A type specimen was also designed to give a rough overview of the font.